Color

#7376d4

#7376d4
hex#7376d4
rgbrgb(115, 118, 212)
hslhsl(238, 53%, 64%)
oklchoklch(0.607 0.141 280)
Closest name: Pan Purple (#657aef)Relative luminance 0.2136

Colors that go with #7376d4

Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#d4d173

#73a6d4 · #a073d4

#d47376 · #76d473

Split-complementary

Open in tool →

#d4a073 · #a6d473

#d473a6 · #d4d173 · #73d4a0

Contrast

#7376d4 as textRatioAAAA largeAAAFix
Aaon white
3.98:1failpassfail
  • AA: use #676ad0 as the text (4.62:1)
  • AAA: use #4448c5 as the text (7.05:1)
  • AA: or shift the background to #141414 (4.62:1)
Aaon black
5.27:1passpassfail
  • AAA: use #8e90dc as the text (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7376d4 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7376d4 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7376d4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7376d4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7376d4-9f9cc4-df944e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md