Color

#7374de

#7374de
hex#7374de
rgbrgb(115, 116, 222)
hslhsl(239, 62%, 66%)
oklchoklch(0.609 0.157 280.2)
Closest name: Pan Purple (#657aef)Relative luminance 0.2141

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#dedc73

#73aade · #a773de

#de7374 · #74de73

Split-complementary

Open in tool →

#dea773 · #aade73

#de73aa · #dedc73 · #73dea7

Contrast

#7374de as textRatioAAAA largeAAAFix
Aaon white
3.98:1failpassfail
  • AA: use #6668db as the text (4.6:1)
  • AAA: use #4143d2 as the text (7.1:1)
  • AA: or shift the background to #171717 (4.51:1)
Aaon black
5.28:1passpassfail
  • AAA: use #8b8de4 as the text (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7374de as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7374de reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7374de
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7374de and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7374de-a09cc4-df964e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md