Color

#736d4e

#736d4e
hex#736d4e
rgbrgb(115, 109, 78)
hslhsl(50, 19%, 38%)
oklchoklch(0.532 0.046 98.5)
Closest name: Beat Around the Bush (#6e6a44)Relative luminance 0.1513

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4e5573

#735b4e · #67734e

#4e736d · #6d4e73

Split-complementary

Open in tool →

#4e6773 · #5b4e73

#4e735b · #4e5573 · #734e67

Contrast

#736d4e as textRatioAAAA largeAAAFix
Aaon white
5.22:1passpassfail
  • AAA: use #5e5940 as the text (7.05:1)
Aaon black
4.03:1failpassfail
  • AA: use #7c7655 as the text (4.58:1)
  • AAA: use #9e9670 as the text (7.05:1)
  • AA: or shift the background to #f0f0f0 (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #736d4e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#736d4e reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #736d4e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #736d4e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/736d4e-c4c29c-4eacdf-292d1f-f1ece9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md