Color

#7369ab

#7369ab
hex#7369ab
rgbrgb(115, 105, 171)
hslhsl(249, 28%, 54%)
oklchoklch(0.558 0.101 289.7)
Closest name: Loch Ness (#5f6db0)Relative luminance 0.1669

Colors that go with #7369ab

Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a1ab69

#6980ab · #9469ab

#ab7369 · #69ab73

Split-complementary

Open in tool →

#ab9469 · #80ab69

#ab6980 · #a1ab69 · #69ab94

Contrast

#7369ab as textRatioAAAA largeAAAFix
Aaon white
4.84:1passpassfail
  • AAA: use #584f8c as the text (7.21:1)
Aaon black
4.34:1failpassfail
  • AA: use #766cac as the text (4.51:1)
  • AAA: use #9790c1 as the text (7.08:1)
  • AA: or shift the background to #f7f7f7 (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7369ab as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #7369ab
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7369ab and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7369ab-a79cc4-dfae4e-271f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md