Color

#73684e

#73684e
hex#73684e
rgbrgb(115, 104, 78)
hslhsl(42, 19%, 38%)
oklchoklch(0.52 0.041 87.7)
Closest name: Beat Around the Bush (#6e6a44)Relative luminance 0.141

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4e5a73

#73564e · #6c734e

#4e7368 · #684e73

Split-complementary

Open in tool →

#4e6c73 · #564e73

#4e7356 · #4e5a73 · #734e6c

Contrast

#73684e as textRatioAAAA largeAAAFix
Aaon white
5.5:1passpassfail
  • AAA: use #615842 as the text (7.04:1)
Aaon black
3.82:1failpassfail
  • AA: use #827659 as the text (4.68:1)
  • AAA: use #a29576 as the text (7.1:1)
  • AA: or shift the background to #ebebeb (4.61:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #73684e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#73684e reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #73684e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #73684e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/73684e-c4bc9c-62b4cb-2b2d1f-f1ebe9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md