Color

#73683a

#73683a
hex#73683a
rgbrgb(115, 104, 58)
hslhsl(48, 33%, 34%)
oklchoklch(0.517 0.066 96.3)
Closest name: Beat Around the Bush (#6e6a44)Relative luminance 0.1385

Colors that go with #73683a

Charcoal, Slate Blue and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #73683a

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3a4673

#734b3a · #62733a

#3a7368 · #683a73

Split-complementary

Open in tool →

#3a6273 · #4b3a73

#3a734b · #3a4673 · #733a62

Contrast

#73683a as textRatioAAAA largeAAAFix
Aaon white
5.57:1passpassfail
  • AAA: use #625932 as the text (7.01:1)
Aaon black
3.77:1failpassfail
  • AA: use #817441 as the text (4.51:1)
  • AAA: use #a69654 as the text (7.11:1)
  • AA: or shift the background to #e8e8e8 (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #73683a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#73683a reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #73683a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #73683a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/73683a-c4c09c-62aacb-2a2d1f-f1ece9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md