Color

#736798

#736798
hex#736798
rgbrgb(115, 103, 152)
hslhsl(255, 19%, 50%)
oklchoklch(0.545 0.076 295)
Closest name: Bureaucracy (#746c8f)Relative luminance 0.1561

Colors that go with #736798

Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #736798

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8c9867

#677398 · #8c6798

#987367 · #679873

Split-complementary

Open in tool →

#988c67 · #739867

#986773 · #8c9867 · #67988c

Contrast

#736798 as textRatioAAAA largeAAAFix
Aaon white
5.09:1passpassfail
  • AAA: use #5c5379 as the text (7.07:1)
Aaon black
4.12:1failpassfail
  • AA: use #7c709e as the text (4.67:1)
  • AAA: use #9a92b5 as the text (7.15:1)
  • AA: or shift the background to #f2f2f2 (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #736798 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #736798
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #736798 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/736798-ab9cc4-dfbd4e-291f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md