Color

#73673a

#73673a
hex#73673a
rgbrgb(115, 103, 58)
hslhsl(47, 33%, 34%)
oklchoklch(0.514 0.065 94.9)
Closest name: Beat Around the Bush (#6e6a44)Relative luminance 0.1365

Colors that go with #73673a

Charcoal, Slate Blue and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #73673a

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3a4673

#734a3a · #63733a

#3a7367 · #673a73

Split-complementary

Open in tool →

#3a6373 · #4a3a73

#3a734a · #3a4673 · #733a63

Contrast

#73673a as textRatioAAAA largeAAAFix
Aaon white
5.63:1passpassfail
  • AAA: use #625832 as the text (7.09:1)
Aaon black
3.73:1failpassfail
  • AA: use #847643 as the text (4.65:1)
  • AAA: use #aa9755 as the text (7.27:1)
  • AA: or shift the background to #e6e6e6 (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #73673a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#73673a reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #73673a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #73673a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/73673a-c4c09c-62abcb-2a2d1f-f1ece9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md