Color

#7361bd

#7361bd
hex#7361bd
rgbrgb(115, 97, 189)
hslhsl(252, 41%, 56%)
oklchoklch(0.553 0.139 290.1)
Closest name: slateblue (#6a5acd)Relative luminance 0.1587

Colors that go with #7361bd

Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#aabd61

#617cbd · #a161bd

#bd7361 · #61bd73

Split-complementary

Open in tool →

#bda161 · #7cbd61

#bd617c · #aabd61 · #61bda1

Contrast

#7361bd as textRatioAAAA largeAAAFix
Aaon white
5.03:1passpassfail
  • AAA: use #5c48ad as the text (7.03:1)
Aaon black
4.17:1failpassfail
  • AA: use #7a68c0 as the text (4.57:1)
  • AAA: use #998ccf as the text (7.01:1)
  • AA: or shift the background to #f5f5f5 (4.62:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7361bd as the background.

Brands using this color

Fonts for this mood

#7361bd reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7361bd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7361bd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7361bd-a99cc4-dfb64e-281f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md