Color

#734e4e

#734e4e
hex#734e4e
rgbrgb(115, 78, 78)
hslhsl(0, 19%, 38%)
oklchoklch(0.465 0.05 19.1)
Closest name: Bigfoot (#715145)Relative luminance 0.0964

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4e7373

#734e61 · #73614e

#4e734e · #4e4e73

Split-complementary

Open in tool →

#4e7361 · #4e6173

#61734e · #4e7373 · #614e73

Contrast

#734e4e as textRatioAAAA largeAAAFix
Aaon white
7.17:1passpasspassPasses AAA — no fix needed.
Aaon black
2.93:1failfailfail
  • AA: use #9a6a6a as the text (4.64:1)
  • AAA: use #b38f8f as the text (7.24:1)
  • AA: or shift the background to #cfcfcf (4.6:1)
  • AAA: or shift the background to #ffffff (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #734e4e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#734e4e reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #734e4e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #734e4e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/734e4e-c4a19c-62cb98-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md