Color

#734b6d

#734b6d
hex#734b6d
rgbrgb(115, 75, 109)
hslhsl(309, 21%, 37%)
oklchoklch(0.47 0.073 332.1)
Closest name: Hibernation (#6f5166)Relative luminance 0.0978

Colors that go with #734b6d

Charcoal, Sea Green and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #734b6d

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4b7250

#644b72 · #724b58

#6c724b · #4b6c72

Split-complementary

Open in tool →

#58724b · #4b7264

#72644b · #4b7250 · #4b5872

Contrast

#734b6d as textRatioAAAA largeAAAFix
Aaon white
7.1:1passpasspassPasses AAA — no fix needed.
Aaon black
2.96:1failfailfail
  • AA: use #9a6592 as the text (4.65:1)
  • AAA: use #b28aac as the text (7.12:1)
  • AA: or shift the background to #cfcfcf (4.56:1)
  • AAA: or shift the background to #ffffff (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #734b6d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#734b6d reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #734b6d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #734b6d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/734b6d-c19fb8-85cb62-2d1f25-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md