Color

#7344da

#7344da
hex#7344da
rgbrgb(115, 68, 218)
hslhsl(259, 67%, 56%)
oklchoklch(0.528 0.215 291.7)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.1284

Colors that go with #7344da

Charcoal, Amber and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#aada44

#445fda · #be44da

#da7344 · #44da73

Split-complementary

Open in tool →

#dabe44 · #5fda44

#da445f · #aada44 · #44dabe

Contrast

#7344da as textRatioAAAA largeAAAFix
Aaon white
5.89:1passpassfail
  • AAA: use #632ed6 as the text (7.26:1)
Aaon black
3.57:1failpassfail
  • AA: use #865ddf as the text (4.64:1)
  • AAA: use #a384e7 as the text (7.01:1)
  • AA: or shift the background to #e3e3e3 (4.59:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7344da as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7344da reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7344da
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7344da and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7344da-ad9cc4-dfc74e-2a1f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md