Color

#73423a

#73423a
hex#73423a
rgbrgb(115, 66, 58)
hslhsl(8, 33%, 34%)
oklchoklch(0.436 0.07 30.1)
Closest name: Brisket (#6e4534)Relative luminance 0.0785

Colors that go with #73423a

Teal, Champagne and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #73423a

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3a6c73

#733a4f · #735e3a

#3a7342 · #423a73

Split-complementary

Open in tool →

#3a735e · #3a4f73

#4f733a · #3a6c73 · #5e3a73

Contrast

#73423a as textRatioAAAA largeAAAFix
Aaon white
8.17:1passpasspassPasses AAA — no fix needed.
Aaon black
2.57:1failfailfail
  • AA: use #aa6155 as the text (4.55:1)
  • AAA: use #c08a82 as the text (7.2:1)
  • AA: or shift the background to #c2c2c2 (4.59:1)
  • AAA: or shift the background to #f0f0f0 (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #73423a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#73423a reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #73423a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #73423a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/73423a-c4a69c-62cba6-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md