Color

#733fd5

#733fd5
hex#733fd5
rgbrgb(115, 63, 213)
hslhsl(261, 64%, 54%)
oklchoklch(0.518 0.215 293.3)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.12

Colors that go with #733fd5

Charcoal, Royal Blue and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a0d53f

#3f55d5 · #be3fd5

#d5733f · #3fd573

Split-complementary

Open in tool →

#d5be3f · #55d53f

#d53f55 · #a0d53f · #3fd5be

Contrast

#733fd5 as textRatioAAAA largeAAAFix
Aaon white
6.18:1passpassfail
Aaon black
3.4:1failpassfail
  • AA: use #885cdb as the text (4.6:1)
  • AAA: use #a786e4 as the text (7.17:1)
  • AA: or shift the background to #dedede (4.59:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #733fd5 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#733fd5 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #733fd5
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #733fd5 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/733fd5-af9cc4-dfcb4e-2a1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md