Color

#733bed

#733bed
hex#733bed
rgbrgb(115, 59, 237)
hslhsl(259, 83%, 58%)
oklchoklch(0.533 0.246 289.7)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.1289

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b4ed3b

#3b5ced · #cc3bed

#ed733b · #3bed73

Split-complementary

Open in tool →

#edcc3b · #5ced3b

#ed3b5c · #b4ed3b · #3bedcc

Contrast

#733bed as textRatioAAAA largeAAAFix
Aaon white
5.87:1passpassfail
  • AAA: use #6324eb as the text (7.04:1)
Aaon black
3.58:1failpassfail
  • AA: use #8757ef as the text (4.64:1)
  • AAA: use #a581f3 as the text (7.03:1)
  • AA: or shift the background to #e3e3e3 (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #733bed as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#733bed reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #733bed
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #733bed and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/733bed-ad9cc4-dfc74e-2a1f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md