Color

#73072b

#73072b
hex#73072b
rgbrgb(115, 7, 43)
hslhsl(340, 89%, 24%)
oklchoklch(0.359 0.138 10.7)
Closest name: Evil Forces (#770022)Relative luminance 0.0397

Colors that go with #73072b

Denim, Teal and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#07744f

#740762 · #741907

#2b7407 · #072b74

Split-complementary

Open in tool →

#077419 · #076274

#627407 · #07744f · #190774

Contrast

#73072b as textRatioAAAA largeAAAFix
Aaon white
11.7:1passpasspassPasses AAA — no fix needed.
Aaon black
1.79:1failfailfail
  • AA: use #e70d56 as the text (4.59:1)
  • AAA: use #f66092 as the text (7.01:1)
  • AA: or shift the background to #a1a1a1 (4.53:1)
  • AAA: or shift the background to #c9c9c9 (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #73072b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#73072b reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #73072b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #73072b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/73072b-c49ca5-62cb75-2d211f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md