Color
#190774
#190774rgb(25, 7, 116)hsl(250, 89%, 24%)oklch(0.272 0.163 274.2)Colors that go with #190774
Charcoal, Steel Blue and Cobalt Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #190774: softer than #000 and cool enough to feel like part of the same palette.
Steel Blue #4682b4
analogousshippedSteel Blue is #190774's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #190774: 7 real palettes, including Purina Pro Plan's brand system and Glacier, as the accent.
Crimson #dc143c
shippedCrimson is paired with #190774 in 5 real palettes, including Pepsi's brand system and Nintendo's brand system, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #190774: 10 real palettes, including Bank of America's brand system and Panasonic's brand system, as the accent.
Royal Blue #4169e1
shippedRoyal Blue is paired with #190774 in 7 real palettes, including Discord's brand system and Spectrum's brand system, as the lead colour.
Olive Green #808000
complementaryOlive Green sits directly opposite #190774 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Lilac #c8a2c8
shippedDesigners have shipped Lilac with #190774: 3 real palettes, including Affirm's brand system and First Snow, as the supporting colour.
Real palettes that use #190774
Tints & shades
Harmonies
Contrast
| #190774 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 15.86:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.32:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #190774 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#190774 reads as cool, vivid, dark. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #190774 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/190774-a79cc4-dfb14e-281f2d-e9ecf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md