Color

#73029c

#73029c
hex#73029c
rgbrgb(115, 2, 156)
hslhsl(284, 97%, 31%)
oklchoklch(0.422 0.209 312.6)
Closest name: Ultraberry (#770088)Relative luminance 0.0609

Colors that go with #73029c

Forest Green, Charcoal and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2b9c02

#26029c · #9c0278

#9c7302 · #029c73

Split-complementary

Open in tool →

#789c02 · #029c26

#9c2602 · #2b9c02 · #02789c

Contrast

#73029c as textRatioAAAA largeAAAFix
Aaon white
9.47:1passpasspassPasses AAA — no fix needed.
Aaon black
2.22:1failfailfail
  • AA: use #bb09fb as the text (4.55:1)
  • AAA: use #d463fd as the text (7:1)
  • AA: or shift the background to #b3b3b3 (4.52:1)
  • AAA: or shift the background to #dedede (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #73029c as the background.

Brands using this color

Fonts for this mood

#73029c reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #73029c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #73029c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/73029c-bc9fc1-b1cb62-2d1f2b-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md