Color
#43015a
#43015argb(67, 1, 90)hsl(284, 98%, 18%)oklch(0.289 0.141 314.1)Colors that go with #43015a
Denim, Midnight Blue and Forest Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Denim #1560bd
shippedDesigners have shipped Denim with #43015a: 4 real palettes, including Discover's brand system and Heinz's brand system, as the supporting colour.
Midnight Blue #191970
shipped4 real palettes, including Visa's brand system and Crest's brand system put Midnight Blue beside #43015a, as the lead colour.
Forest Green #228b22
complementaryForest Green sits directly opposite #43015a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Slate Blue #6a5acd
analogousshippedSlate Blue is #43015a's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Taupe #483c32
shippedTaupe is paired with #43015a in 3 real palettes, including American Eagle's brand system and Gillette's brand system, as the lead colour.
Sea Green #2e8b57
split-complementSea Green is a split-complement of #43015a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Olive Green #808000
split-complementOlive Green is a split-complement of #43015a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #43015a: softer than #000 and cool enough to feel like part of the same palette.
Real palettes that use #43015a
Tints & shades
Harmonies
Contrast
| #43015a as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 15.1:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.39:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #43015a as the background.
Brands using this color
Fonts for this mood
#43015a reads as cool, vivid, dark. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #43015a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/43015a-bc9fc1-b1cb62-2d1f2b-ebe9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md