Color

#72bbf3

#72bbf3
hex#72bbf3
rgbrgb(114, 187, 243)
hslhsl(206, 84%, 70%)
oklchoklch(0.766 0.109 243)
Closest name: Cooler Than Ever (#77bbff)Relative luminance 0.4559

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#f3aa72

#72f3ea · #727bf3

#f372bb · #bbf372

Split-complementary

Open in tool →

#f3727b · #f3ea72

#ea72f3 · #f3aa72 · #7bf372

Contrast

#72bbf3 as textRatioAAAA largeAAAFix
Aaon white
2.08:1failfailfail
  • AA: use #127aca as the text (4.5:1)
  • AAA: use #0d5b96 as the text (7.11:1)
  • AA: or shift the background to #454545 (4.62:1)
  • AAA: or shift the background to #292929 (7.01:1)
Aaon black
10.12:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72bbf3 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#72bbf3 reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #72bbf3
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72bbf3 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72bbf3-9caec4-df4e56-1f212d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md