#727bf3 as text	Ratio	AA	AA large	AAA	Fix
Aaon white	3.59:1	fail	pass	fail	AA: use #5b65f1 as the text (4.59:1) AAA: use #2c39ed as the text (7.2:1) AA: or shift the background to #1f1f1f (4.59:1)
Aaon black	5.84:1	pass	pass	fail	AAA: use #858cf4 as the text (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #727bf3 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#727bf3 reads as cool, vivid, light. The font library is tagged with the same vocabulary:

Technical fonts →Modern fonts →Clean fonts →

mcpConnect your agent — build around #727bf3

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›analyze #727bf3 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/727bf3-9e9cc4-df8f4e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md