Color

#72aefd

#72aefd
hex#72aefd
rgbrgb(114, 174, 253)
hslhsl(214, 97%, 72%)
oklchoklch(0.743 0.131 255.7)
Closest name: Fennel Flower (#77aaff)Relative luminance 0.4094

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#fdc172

#72f4fd · #7c72fd

#fd72ae · #aefd72

Split-complementary

Open in tool →

#fd7c72 · #f4fd72

#fd72f4 · #fdc172 · #72fd7c

Contrast

#72aefd as textRatioAAAA largeAAAFix
Aaon white
2.29:1failfailfail
  • AA: use #046df6 as the text (4.64:1)
  • AAA: use #0352ba as the text (7.19:1)
  • AA: or shift the background to #404040 (4.54:1)
  • AAA: or shift the background to #212121 (7.05:1)
Aaon black
9.19:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72aefd as the background.

Brands using this color

Fonts for this mood

#72aefd reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #72aefd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72aefd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72aefd-9ca9c4-df5a4e-1f1f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md