Color

#fd72ae

#fd72ae
hex#fd72ae
rgbrgb(253, 114, 174)
hslhsl(334, 97%, 72%)
oklchoklch(0.735 0.18 355.4)
Closest name: Dream Setting (#ff77bb)Relative luminance 0.3597

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#72fdc1

#fd72f4 · #fd7c72

#aefd72 · #72aefd

Split-complementary

Open in tool →

#72fd7c · #72f4fd

#f4fd72 · #72fdc1 · #7c72fd

Contrast

#fd72ae as textRatioAAAA largeAAAFix
Aaon white
2.56:1failfailfail
  • AA: use #e70466 as the text (4.56:1)
  • AAA: use #b0034e as the text (7.07:1)
  • AA: or shift the background to #383838 (4.58:1)
  • AAA: or shift the background to #141414 (7.19:1)
Aaon black
8.19:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd72ae as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#fd72ae reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd72ae
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd72ae and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd72ae-c49ca9-62cb6b-2d1f1f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md