Color

#fd7c72

#fd7c72
hex#fd7c72
rgbrgb(253, 124, 114)
hslhsl(4, 97%, 72%)
oklchoklch(0.733 0.159 26.2)
Closest name: salmon (#fa8072)Relative luminance 0.3651

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#72f4fd

#fd72ae · #fdc172

#72fd7c · #7c72fd

Split-complementary

Open in tool →

#72fdc1 · #72aefd

#aefd72 · #72f4fd · #c172fd

Contrast

#fd7c72 as textRatioAAAA largeAAAFix
Aaon white
2.53:1failfailfail
  • AA: use #ec1304 as the text (4.51:1)
  • AAA: use #b00e03 as the text (7.22:1)
  • AA: or shift the background to #383838 (4.64:1)
  • AAA: or shift the background to #171717 (7.09:1)
Aaon black
8.3:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd7c72 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#fd7c72 reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd7c72
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd7c72 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd7c72-c4a39c-62cb9f-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md