Color

#727eca

#727eca
hex#727eca
rgbrgb(114, 126, 202)
hslhsl(232, 45%, 62%)
oklchoklch(0.616 0.116 275.7)
Closest name: Flood (#6677bb)Relative luminance 0.2276

Colors that go with #727eca

Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#cabe72

#72aaca · #9272ca

#ca727e · #7eca72

Split-complementary

Open in tool →

#ca9272 · #aaca72

#ca72aa · #cabe72 · #72ca92

Contrast

#727eca as textRatioAAAA largeAAAFix
Aaon white
3.78:1failpassfail
  • AA: use #606dc3 as the text (4.7:1)
  • AAA: use #4250ae as the text (7.02:1)
  • AA: or shift the background to #1c1c1c (4.51:1)
Aaon black
5.55:1passpassfail
  • AAA: use #8992d2 as the text (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #727eca as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#727eca reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #727eca
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #727eca and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/727eca-9c9dc4-df864e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md