Color

#72aaca

#72aaca
hex#72aaca
rgbrgb(114, 170, 202)
hslhsl(202, 45%, 62%)
oklchoklch(0.711 0.075 234.3)
Closest name: Blue Eye Samurai (#75aebd)Relative luminance 0.3659

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ca9272

#72cabe · #727eca

#ca72aa · #aaca72

Split-complementary

Open in tool →

#ca727e · #cabe72

#be72ca · #ca9272 · #7eca72

Contrast

#72aaca as textRatioAAAA largeAAAFix
Aaon white
2.52:1failfailfail
  • AA: use #3c7b9f as the text (4.64:1)
  • AAA: use #2e5e7a as the text (7:1)
  • AA: or shift the background to #383838 (4.64:1)
  • AAA: or shift the background to #171717 (7.1:1)
Aaon black
8.32:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72aaca as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#72aaca reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #72aaca
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72aaca and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72aaca-9cb1c4-df4e5f-1f222d-e9f1f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md