Color

#727cee

#727cee
hex#727cee
rgbrgb(114, 124, 238)
hslhsl(235, 78%, 69%)
oklchoklch(0.633 0.169 276.7)
Closest name: Pan Purple (#657aef)Relative luminance 0.2417

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#eee372

#72baee · #a672ee

#ee727d · #7dee72

Split-complementary

Open in tool →

#eea672 · #baee72

#ee72ba · #eee372 · #72eea6

Contrast

#727cee as textRatioAAAA largeAAAFix
Aaon white
3.6:1failpassfail
  • AA: use #5c68eb as the text (4.53:1)
  • AAA: use #2e3de5 as the text (7.2:1)
  • AA: or shift the background to #1f1f1f (4.58:1)
Aaon black
5.83:1passpassfail
  • AAA: use #848df0 as the text (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #727cee as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#727cee reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #727cee
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #727cee and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/727cee-9e9cc4-df8d4e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md