# #727cee

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#727cee`
- RGB: rgb(114, 124, 238)
- HSL: hsl(235, 78%, 69%)
- OKLCH: oklch(0.633 0.169 276.7)
- Relative luminance: 0.2417
- Nearest named color: Pan Purple (#657aef, Δ 1.82) — https://brandsweets.com/colors/pan-purple
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/727cee

## Tints & shades

- Tints (toward white): #8089ef, #8e96f1, #9ba2f3, #a9aff4, #b6bcf6, #bfc4f7, #cdd1f9, #dbddfb, #e8eafc, #f6f7fe
- Shades (toward black): #5763ea, #3746e6, #1c2de3, #1826c3, #1521a8, #111b88, #0d156d, #0a0f4d, #060a32, #020412

## Harmonies

- Complementary: #eee372
- Analogous: #72baee, #a672ee
- Triadic: #ee727d, #7dee72
- Split-complementary: #eea672, #baee72
- Tetradic: #ee72ba, #eee372, #72eea6

## Colors that go with #727cee

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #727cee: softer than #000 and cool enough to feel like part of the same palette. Seen in: Disney (https://brandsweets.com/colors/brands/disney-com), Plaid (https://brandsweets.com/colors/brands/plaid-com), Blizzard (https://brandsweets.com/colors/brands/blizzard-com), Docker (https://brandsweets.com/colors/brands/docker-com). — https://brandsweets.com/colors/charcoal
- **Medium Sea Green** #3cb371 [harmony, pool: triadic] — Medium Sea Green completes a triad with #727cee — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Unity (https://brandsweets.com/colors/brands/unity-com), Olympics (https://brandsweets.com/colors/brands/olympics-com), Terminal (https://brandsweets.com/palettes/technical#terminal), Console Light (https://brandsweets.com/palettes/technical#console-light). — https://brandsweets.com/colors/mediumseagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #727cee in 9 real palettes, including Mastodon hosted on mastodon.social's brand system and Blueprint, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Google (https://brandsweets.com/colors/brands/google-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 12 real palettes, including Qualcomm's brand system and Readymag's brand system put Blue beside #727cee, as the accent. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Unity (https://brandsweets.com/colors/brands/unity-com), Penpot (https://brandsweets.com/colors/brands/penpot-app). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #727cee: 7 real palettes, including Carrefour's brand system and Blue Mono, as the accent. Seen in: Carrefour (https://brandsweets.com/colors/brands/carrefour-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Behance (https://brandsweets.com/colors/brands/behance-net), Nokia (https://brandsweets.com/colors/brands/nokia-com). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #727cee in 6 real palettes, including Marvel's brand system and Behance's brand system, as the accent. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Behance (https://brandsweets.com/colors/brands/behance-net), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #727cee: 8 real palettes, including Blueprint and Calm's brand system, as the lead colour. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Calm (https://brandsweets.com/colors/brands/calm-com), Patreon (https://brandsweets.com/colors/brands/patreon-com), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #727cee: 14 real palettes, including Coursera's brand system and Venmo's brand system, as the accent. Seen in: Coursera (https://brandsweets.com/colors/brands/coursera-org), Venmo (https://brandsweets.com/colors/brands/venmo-com), Apple (https://brandsweets.com/colors/brands/apple-com), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.6:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #5c68eb (4.53:1); AA: background → #1f1f1f (4.58:1); AAA: text → #2e3de5 (7.2:1)
- On black (#000000): 5.83:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #848df0 (7.05:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/727cee-9e9cc4-df8d4e-241f2d-e9eef1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#727cee" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.