Color

#727aac

#727aac
hex#727aac
rgbrgb(114, 122, 172)
hslhsl(232, 26%, 56%)
oklchoklch(0.593 0.077 276.8)
Closest name: Aster (#867ba9)Relative luminance 0.2048

Colors that go with #727aac

Charcoal, Copper and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#aca472

#7297ac · #8772ac

#ac7279 · #79ac72

Split-complementary

Open in tool →

#ac8772 · #97ac72

#ac7297 · #aca472 · #72ac87

Contrast

#727aac as textRatioAAAA largeAAAFix
Aaon white
4.12:1failpassfail
  • AA: use #6b73a8 as the text (4.52:1)
  • AAA: use #4d5584 as the text (7.12:1)
  • AA: or shift the background to #121212 (4.55:1)
Aaon black
5.1:1passpassfail
  • AAA: use #8f95bd as the text (7.2:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #727aac as the background.

Brands using this color

mcpConnect your agent — build around #727aac
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #727aac and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/727aac-9c9dc4-df864e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md