Color

#7279cf

#7279cf
hex#7279cf
rgbrgb(114, 121, 207)
hslhsl(235, 49%, 63%)
oklchoklch(0.609 0.13 278.3)
Closest name: Flood (#6677bb)Relative luminance 0.2176

Colors that go with #7279cf

Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#cfc772

#72a8cf · #9972cf

#cf727a · #7acf72

Split-complementary

Open in tool →

#cf9972 · #a8cf72

#cf72a8 · #cfc772 · #72cf99

Contrast

#7279cf as textRatioAAAA largeAAAFix
Aaon white
3.92:1failpassfail
  • AA: use #636cca as the text (4.64:1)
  • AAA: use #414bbe as the text (7.06:1)
  • AA: or shift the background to #171717 (4.57:1)
Aaon black
5.35:1passpassfail
  • AAA: use #8990d7 as the text (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7279cf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7279cf reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7279cf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7279cf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7279cf-9e9cc4-df8d4e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md