Gallery
Open in tool →Near-monochrome with one burnt-orange highlight — an art director's default because it never competes with the work.
Color
#727973
#727973
hex
#727973rgb
rgb(114, 121, 115)hsl
hsl(129, 3%, 46%)oklch
oklch(0.568 0.012 149.7)Closest name: Bank Vault (#757374)Relative luminance 0.1849
Colors that go with #727973
Charcoal, Champagne and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black that reads cleanly against #727973 without the hard edge of pure #000.
Champagne #f7e7ce
shipped6 real palettes, including Forest Floor and Coffee Bar put Champagne beside #727973, as that palette's text colour.
Copper #b87333
shippedDesigners have shipped Copper with #727973: 7 real palettes, including Riverbed and Clay & Linen, as the accent.
Crimson #dc143c
shippedCrimson is paired with #727973 in 8 real palettes, including Retro Pop and Five Guys's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #727973: 8 real palettes, including Campus and Intel's brand system, as the lead colour.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #727973: 4 real palettes, including Studio Grey and Notion's brand system, as the accent.
Goldenrod #daa520
shippedGoldenrod shows up next to #727973 in 6 real palettes, including Noir Beauty and Ledger Dark, as the lead colour.
Midnight Blue #191970
shipped7 real palettes, including Paramount+'s brand system and Lufthansa's brand system put Midnight Blue beside #727973, as the supporting colour.
Real palettes that use #727973
Tints & shades
Harmonies
Contrast
| #727973 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.47:1 | fail | pass | fail | |
Aaon black | 4.7:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #727973 as the background.
Brands using this color
Palettes built around it
Graphite Mono
Open in tool →Five greys, no hue — the true monochrome; the accent is a lighter grey, so hierarchy comes from weight and size alone.
Fonts for this mood
#727973 reads as neutral, minimal. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #727973
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #727973 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/727973-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md