Color

#72792a

#72792a
hex#72792a
rgbrgb(114, 121, 42)
hslhsl(65, 48%, 32%)
oklchoklch(0.554 0.102 114)
Closest name: Crocodile Style (#767437)Relative luminance 0.1742

Colors that go with #72792a

Charcoal, Blue Violet and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #72792a

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#312a79

#79582a · #4b792a

#2a7279 · #792a72

Split-complementary

Open in tool →

#2a4b79 · #582a79

#2a7958 · #312a79 · #792a4b

Contrast

#72792a as textRatioAAAA largeAAAFix
Aaon white
4.68:1passpassfail
  • AAA: use #565b20 as the text (7.21:1)
Aaon black
4.48:1failpassfail
  • AA: use #767d2c as the text (4.74:1)
  • AAA: use #969f38 as the text (7.31:1)
  • AA: or shift the background to #fcfcfc (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72792a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #72792a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72792a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72792a-b8bea2-4e88df-262d1f-f1eee9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md