Color

#72772c

#72772c
hex#72772c
rgbrgb(114, 119, 44)
hslhsl(64, 46%, 32%)
oklchoklch(0.549 0.098 112.8)
Closest name: Crocodile Style (#767437)Relative luminance 0.1695

Colors that go with #72772c

Charcoal, Blue Violet and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #72772c

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#312c77

#77572c · #4d772c

#2c7277 · #772c72

Split-complementary

Open in tool →

#2c4d77 · #572c77

#2c7757 · #312c77 · #772c4d

Contrast

#72772c as textRatioAAAA largeAAAFix
Aaon white
4.78:1passpassfail
  • AAA: use #565921 as the text (7.38:1)
Aaon black
4.39:1failpassfail
  • AA: use #767b2d as the text (4.64:1)
  • AAA: use #969c3a as the text (7.11:1)
  • AA: or shift the background to #fafafa (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72772c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #72772c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72772c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72772c-b9bea2-4e8adf-262d1f-f1eee9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md