Color

#7276a7

#7276a7
hex#7276a7
rgbrgb(114, 118, 167)
hslhsl(235, 23%, 55%)
oklchoklch(0.582 0.075 280.2)
Closest name: Flood (#6677bb)Relative luminance 0.1932

Colors that go with #7276a7

Charcoal, Copper and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a7a272

#7291a7 · #8872a7

#a77276 · #76a772

Split-complementary

Open in tool →

#a78872 · #91a772

#a77291 · #a7a272 · #72a788

Contrast

#7276a7 as textRatioAAAA largeAAAFix
Aaon white
4.32:1failpassfail
  • AA: use #6c70a3 as the text (4.68:1)
  • AAA: use #515581 as the text (7.08:1)
  • AA: or shift the background to #0d0d0d (4.5:1)
Aaon black
4.86:1passpassfail
  • AAA: use #9195ba as the text (7.21:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7276a7 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #7276a7
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7276a7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7276a7-9e9cc4-df8d4e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md