Color

#7274fe

#7274fe
hex#7274fe
rgbrgb(114, 116, 254)
hslhsl(239, 99%, 72%)
oklchoklch(0.629 0.2 278.3)
Closest name: Pan Purple (#657aef)Relative luminance 0.2322

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#fefc71

#71bafe · #b571fe

#fe7173 · #73fe71

Split-complementary

Open in tool →

#feb571 · #bafe71

#fe71ba · #fefc71 · #71feb5

Contrast

#7274fe as textRatioAAAA largeAAAFix
Aaon white
3.72:1failpassfail
  • AA: use #5d5ffe as the text (4.63:1)
  • AAA: use #2a2dfe as the text (7.23:1)
  • AA: or shift the background to #1c1c1c (4.58:1)
Aaon black
5.64:1passpassfail
  • AAA: use #8a8cfe as the text (7.26:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7274fe as the background.

Brands using this color

Fonts for this mood

#7274fe reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7274fe
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7274fe and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7274fe-a09cc4-df964e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md