Color
#7272fe
#7272fergb(114, 114, 254)hsl(240, 99%, 72%)oklch(0.626 0.203 278.8)Colors that go with #7272fe
Amber, Blue and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Amber #ffbf00
shippedAmber is paired with #7272fe in 8 real palettes, including Mastodon hosted on mastodon.social's brand system and Google's brand system, as the accent.
Blue #0000ff
shipped12 real palettes, including Qualcomm's brand system and Penpot's brand system put Blue beside #7272fe, as the accent.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #7272fe: softer than #000 and cool enough to feel like part of the same palette.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #7272fe: 4 real palettes, including Behance's brand system and Carrefour's brand system, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with #7272fe in 7 real palettes, including Behance's brand system and WWE's brand system, as the accent.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #7272fe: 8 real palettes, including Calm's brand system and Blueprint, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #7272fe: 10 real palettes, including Coursera's brand system and Fivetran blue's brand system, as the accent.
Dark Goldenrod #b8860b
complementaryDark Goldenrod sits directly opposite #7272fe on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Real palettes that use #7272fe
Tints & shades
Harmonies
Contrast
| #7272fe as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.78:1 | fail | pass | fail | |
Aaon black | 5.55:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7272fe as the background.
Brands using this color
Fonts for this mood
#7272fe reads as cool, vivid, light. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #7272fe and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/7272fe-a19cc4-df994e-251f2d-e9edf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md