Color

#01017a

#01017a
hex#01017a
rgbrgb(1, 1, 122)
hslhsl(240, 98%, 24%)
oklchoklch(0.263 0.181 264.4)
Closest name: navy (#000080)Relative luminance 0.0143

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#797901

#013d79 · #3d0179

#790101 · #017901

Split-complementary

Open in tool →

#793d01 · #3d7901

#79013d · #797901 · #01793d

Contrast

#01017a as textRatioAAAA largeAAAFix
Aaon white
16.32:1passpasspassPasses AAA — no fix needed.
Aaon black
1.29:1failfailfail
  • AA: use #6262fd as the text (4.68:1)
  • AAA: use #8b8bfe as the text (7.22:1)
  • AA: or shift the background to #878787 (4.54:1)
  • AAA: or shift the background to #ababab (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #01017a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#01017a reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #01017a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #01017a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/01017a-a19cc4-df994e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md