Color

#727231

#727231
hex#727231
rgbrgb(114, 114, 49)
hslhsl(60, 40%, 32%)
oklchoklch(0.538 0.087 109)
Closest name: Crocodile Style (#767437)Relative luminance 0.1583

Colors that go with #727231

Charcoal, Royal Blue and Slate Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #727231

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#313172

#725231 · #527231

#317272 · #723172

Split-complementary

Open in tool →

#315272 · #523172

#317252 · #313172 · #723152

Contrast

#727231 as textRatioAAAA largeAAAFix
Aaon white
5.04:1passpassfail
  • AAA: use #595926 as the text (7.29:1)
Aaon black
4.17:1failpassfail
  • AA: use #797934 as the text (4.6:1)
  • AAA: use #9a9a42 as the text (7.07:1)
  • AA: or shift the background to #f2f2f2 (4.5:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #727231 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #727231
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #727231 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/727231-bbbea2-4e94df-272d1f-f1ede9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md