Color
#72687d
#72687drgb(114, 104, 125)hsl(269, 9%, 45%)oklch(0.534 0.034 306.7)Colors that go with #72687d
Charcoal, Champagne and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #72687d: softer than #000 and cool enough to feel like part of the same palette.
Champagne #f7e7ce
shipped7 real palettes, including Coffee Bar and BrandSweets's brand system put Champagne beside #72687d, as that palette's text colour.
Copper #b87333
shippedDesigners have shipped Copper with #72687d: 7 real palettes, including Riverbed and Dusk, as the accent.
Crimson #dc143c
shippedCrimson is paired with #72687d in 5 real palettes, including Retro Pop and Marvel's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #72687d: 6 real palettes, including Campus and The New York Times's brand system, as the lead colour.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #72687d: 4 real palettes, including Newsprint and Wendy's's brand system, as the lead colour.
Goldenrod #daa520
shippedGoldenrod shows up next to #72687d in 6 real palettes, including Mid-Century and Open House, as the accent.
Sea Green #2e8b57
split-complementshippedSea Green is a split-complement of #72687d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Real palettes that use #72687d
Tints & shades
Harmonies
Contrast
| #72687d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.26:1 | pass | pass | fail |
|
Aaon black | 3.99:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72687d as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#72687d reads as muted, minimal. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #72687d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/72687d-b49cc4-cbcb62-2c1f2d-e9e9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md