Color
#72538d
#72538drgb(114, 83, 141)hsl(272, 26%, 44%)oklch(0.499 0.096 307.8)Colors that go with #72538d
Charcoal, Crimson and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #72538d: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
shippedCrimson is paired with #72538d in 6 real palettes, including Wells Fargo's brand system and Marvel's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #72538d: 5 real palettes, including HP's brand system and Campus, as the accent.
Midnight Blue #191970
shipped9 real palettes, including Lufthansa's brand system and Fintech Trust put Midnight Blue beside #72538d, as the lead colour.
Royal Blue #4169e1
shippedRoyal Blue is paired with #72538d in 9 real palettes, including Stripe's brand system and GitHub's brand system, as the accent.
Sea Green #2e8b57
shippedSea Green shows up next to #72538d in 5 real palettes, including Subaru's brand system and Next.js's brand system, as the accent.
Taupe #483c32
shippedTaupe is paired with #72538d in 9 real palettes, including Dusk and Superhuman's brand system, as that palette's text colour.
Dark Olive Green #556b2f
complementaryDark Olive Green sits directly opposite #72538d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Real palettes that use #72538d
Tints & shades
Harmonies
Contrast
| #72538d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.29:1 | pass | pass | fail |
|
Aaon black | 3.34:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72538d as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #72538d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/72538d-b69cc4-c5cb62-2d1f2d-eae9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md