Color

#724b53

#724b53
hex#724b53
rgbrgb(114, 75, 83)
hslhsl(348, 21%, 37%)
oklchoklch(0.459 0.054 6)
Closest name: Hibernation (#6f5166)Relative luminance 0.0923

Colors that go with #724b53

Charcoal, Teal and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #724b53

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4b726a

#724b66 · #72564b

#52724b · #4b5272

Split-complementary

Open in tool →

#4b7256 · #4b6672

#66724b · #4b726a · #564b72

Contrast

#724b53 as textRatioAAAA largeAAAFix
Aaon white
7.38:1passpasspassPasses AAA — no fix needed.
Aaon black
2.85:1failfailfail
  • AA: use #9c6872 as the text (4.64:1)
  • AAA: use #b48d95 as the text (7.18:1)
  • AA: or shift the background to #cccccc (4.59:1)
  • AAA: or shift the background to #fafafa (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #724b53 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#724b53 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #724b53
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #724b53 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/724b53-c49c9f-62cb83-2d231f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md