Color

#724b4d

#724b4d
hex#724b4d
rgbrgb(114, 75, 77)
hslhsl(357, 21%, 37%)
oklchoklch(0.457 0.053 16)
Closest name: Bigfoot (#715145)Relative luminance 0.0915

Colors that go with #724b4d

Charcoal, Teal and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #724b4d

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4b7270

#724b60 · #725c4b

#4d724b · #4b4d72

Split-complementary

Open in tool →

#4b725c · #4b6072

#60724b · #4b7270 · #5c4b72

Contrast

#724b4d as textRatioAAAA largeAAAFix
Aaon white
7.42:1passpasspassPasses AAA — no fix needed.
Aaon black
2.83:1failfailfail
  • AA: use #9c686a as the text (4.6:1)
  • AAA: use #b48d8f as the text (7.15:1)
  • AA: or shift the background to #cccccc (4.62:1)
  • AAA: or shift the background to #fafafa (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #724b4d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#724b4d reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #724b4d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #724b4d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/724b4d-c49f9c-62cb93-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md