Color

#72487f

#72487f
hex#72487f
rgbrgb(114, 72, 127)
hslhsl(286, 28%, 39%)
oklchoklch(0.472 0.099 317.9)
Closest name: Grapes of Italy (#714a8b)Relative luminance 0.0974

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#557f48

#56487f · #7f4870

#7f7248 · #487f72

Split-complementary

Open in tool →

#707f48 · #487f56

#7f5648 · #557f48 · #48707f

Contrast

#72487f as textRatioAAAA largeAAAFix
Aaon white
7.12:1passpasspassPasses AAA — no fix needed.
Aaon black
2.95:1failfailfail
  • AA: use #9762a7 as the text (4.62:1)
  • AAA: use #b189bd as the text (7.18:1)
  • AA: or shift the background to #cfcfcf (4.57:1)
  • AAA: or shift the background to #ffffff (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72487f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #72487f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72487f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72487f-bd9fc1-adcb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md