Color

#724840

#724840
hex#724840
rgbrgb(114, 72, 64)
hslhsl(10, 28%, 35%)
oklchoklch(0.448 0.06 31.3)
Closest name: Brisket (#6e4534)Relative luminance 0.0858

Colors that go with #724840

Teal, Champagne and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #724840

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#406a72

#724051 · #726240

#407249 · #494072

Split-complementary

Open in tool →

#407262 · #405172

#517240 · #406a72 · #624072

Contrast

#724840 as textRatioAAAA largeAAAFix
Aaon white
7.73:1passpasspassPasses AAA — no fix needed.
Aaon black
2.72:1failfailfail
  • AA: use #a0665a as the text (4.54:1)
  • AAA: use #b98c83 as the text (7.14:1)
  • AA: or shift the background to #c7c7c7 (4.57:1)
  • AAA: or shift the background to #f5f5f5 (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #724840 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#724840 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #724840
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #724840 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/724840-c4a79c-62cbaa-2d281f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md