Color
#724740
#724740rgb(114, 71, 64)hsl(8, 28%, 35%)oklch(0.446 0.061 29.7)Colors that go with #724740
Teal, Champagne and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Teal #008080
complementaryshippedTeal sits directly opposite #724740 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shipped5 real palettes, including Darkroom and BrandSweets's brand system put Champagne beside #724740, as the surface under it.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #724740: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Copper #b87333
shippedDesigners have shipped Copper with #724740: 5 real palettes, including Bakery and Bramble, as the accent.
Royal Blue #4169e1
shippedRoyal Blue is paired with #724740 in 4 real palettes, including Console Light and Subaru's brand system, as the lead colour.
Rust #b7410e
shippedRust shows up next to #724740 in 4 real palettes, including Magazine Ochre and Aesop's brand system, as the lead colour.
Sage Green #9caf88
shippedDesigners have shipped Sage Green with #724740: 6 real palettes, including Darkroom and Oatmeal, as the supporting colour.
Slate Gray #708090
shipped4 real palettes, including Sepia Mono and Bookshop put Slate Gray beside #724740, as the supporting colour.
Real palettes that use #724740
Tints & shades
Harmonies
Contrast
| #724740 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 7.8:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.69:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #724740 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#724740 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #724740 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/724740-c4a69c-62cba6-2d271f-f1e9ec?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md