Color
#72403b
#72403brgb(114, 64, 59)hsl(5, 32%, 34%)oklch(0.431 0.071 26.5)Colors that go with #72403b
Teal, Champagne and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Teal #008080
complementaryshippedTeal sits directly opposite #72403b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shipped4 real palettes, including Darkroom and Bramble put Champagne beside #72403b, as the surface under it.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #72403b: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Copper #b87333
shippedDesigners have shipped Copper with #72403b: 4 real palettes, including Bramble and Bakery, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with #72403b in 5 real palettes, including State Farm's brand system and M&M's's brand system, as the lead colour.
Royal Blue #4169e1
shippedRoyal Blue is paired with #72403b in 4 real palettes, including Console Light and Subaru's brand system, as the lead colour.
Sage Green #9caf88
shippedDesigners have shipped Sage Green with #72403b: 6 real palettes, including Darkroom and Oatmeal, as the supporting colour.
Blush Pink #e8b4b8
shipped3 real palettes, including Blush and Nursery put Blush Pink beside #72403b, as the supporting colour.
Real palettes that use #72403b
Tints & shades
Harmonies
Contrast
| #72403b as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 8.36:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.51:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72403b as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#72403b reads as warm, muted, editorial. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #72403b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/72403b-c4a49c-62cba1-2d261f-f1e9ec?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md