Color
#723eda
#723edargb(114, 62, 218)hsl(260, 68%, 55%)oklch(0.52 0.222 292.1)Colors that go with #723eda
Charcoal, Royal Blue and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #723eda: softer than #000 and cool enough to feel like part of the same palette.
Royal Blue #4169e1
analogousshippedRoyal Blue is #723eda's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Amber #ffbf00
shippedAmber is paired with #723eda in 4 real palettes, including Mastodon hosted on mastodon.social's brand system and Warner Bros.'s brand system, as the accent.
Crimson #dc143c
shippedCrimson is paired with #723eda in 4 real palettes, including Gemstone and Marvel's brand system, as the accent.
Light Sky Blue #87cefa
shippedLight Sky Blue is paired with #723eda in 4 real palettes, including Calm's brand system and Sentry's brand system, as the supporting colour.
Midnight Blue #191970
shipped7 real palettes, including Kraken's brand system and Lavender Haze put Midnight Blue beside #723eda, as the lead colour.
Red #ff0000
shippedRed is paired with #723eda in 4 real palettes, including Twitch's brand system and Pepsi's brand system, as the accent.
Sea Green #2e8b57
shippedSea Green shows up next to #723eda in 4 real palettes, including Next.js's brand system and Jack Daniel's's brand system, as the supporting colour.
Real palettes that use #723eda
Tints & shades
Harmonies
Contrast
| #723eda as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.15:1 | pass | pass | fail |
|
Aaon black | 3.42:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #723eda as the background.
Brands using this color
Fonts for this mood
#723eda reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #723eda and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/723eda-ae9cc4-dfc94e-2a1f2d-e9ebf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md