Color

#723d31

#723d31
hex#723d31
rgbrgb(114, 61, 49)
hslhsl(11, 40%, 32%)
oklchoklch(0.423 0.077 33.8)
Closest name: Brisket (#6e4534)Relative luminance 0.0714

Colors that go with #723d31

Teal, Champagne and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #723d31

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#316672

#723146 · #725e31

#31723d · #3d3172

Split-complementary

Open in tool →

#31725e · #314672

#467231 · #316672 · #5e3172

Contrast

#723d31 as textRatioAAAA largeAAAFix
Aaon white
8.65:1passpasspassPasses AAA — no fix needed.
Aaon black
2.43:1failfailfail
  • AA: use #b35f4d as the text (4.66:1)
  • AAA: use #c58677 as the text (7.05:1)
  • AA: or shift the background to #bdbdbd (4.6:1)
  • AAA: or shift the background to #e8e8e8 (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #723d31 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#723d31 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #723d31
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #723d31 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/723d31-c4a89c-62cbab-2d281f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md