Color

#720430

#720430
hex#720430
rgbrgb(114, 4, 48)
hslhsl(336, 93%, 23%)
oklchoklch(0.357 0.14 6.7)
Closest name: Bordeaux (#7b002c)Relative luminance 0.0388

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#047146

#710466 · #710f04

#307104 · #043071

Split-complementary

Open in tool →

#04710f · #046671

#667104 · #047146 · #0f0471

Contrast

#720430 as textRatioAAAA largeAAAFix
Aaon white
11.83:1passpasspassPasses AAA — no fix needed.
Aaon black
1.78:1failfailfail
  • AA: use #e70862 as the text (4.61:1)
  • AAA: use #f95d9b as the text (7.07:1)
  • AA: or shift the background to #a1a1a1 (4.58:1)
  • AAA: or shift the background to #c9c9c9 (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #720430 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#720430 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #720430
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #720430 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/720430-c49ca7-62cb6e-2d201f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md