Color
#540323
#540323rgb(84, 3, 35)hsl(336, 93%, 17%)oklch(0.289 0.112 5.5)Colors that go with #540323
Steel Blue, Teal and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Steel Blue #4682b4
triadicshippedSteel Blue completes a triad with #540323 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Teal #008080
complementaryshippedTeal sits directly opposite #540323 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Blue #0000ff
shipped7 real palettes, including Tim Hortons's brand system and Sketch's brand system put Blue beside #540323, as the accent.
Champagne #f7e7ce
shipped5 real palettes, including Bramble and Darkroom put Champagne beside #540323, as the text colour against it.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #540323: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Chocolate #d2691e
shippedChocolate shows up next to #540323 in 4 real palettes, including Wellness and Homestead, as the accent.
Copper #b87333
shippedDesigners have shipped Copper with #540323: 8 real palettes, including Chipotle's brand system and Bakery, as the accent.
Crimson #dc143c
shippedCrimson is paired with #540323 in 12 real palettes, including Tim Hortons's brand system and Burger King's brand system, as the supporting colour.
Real palettes that use #540323
Tints & shades
Harmonies
Contrast
| #540323 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 14.85:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.41:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #540323 as the background.
Brands using this color
Fonts for this mood
#540323 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #540323 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/540323-c49ca7-62cb6e-2d201f-f1e9f0?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md